beOnd Signs Memorandum of Understanding withAeroprime Group to Advance Cargo Strategy in India
beOnd, the world’s first premium leisure airline, today announced the signing of a Memorandum of Understanding (MOU) with Aeroprime Group to explore the appointment of beOnd’s Cargo General Sales and Service Agent (Cargo GSSA) in India.
The MOU marks a milestone in beOnd’s ecosystem development strategy as the airline expands its presence in one of the world’s fastest-growing aviation markets.
Aeroprime brings extensive experience in cargo management for international airlines, together with deep expertise in the Indian air cargo market and well-established industry relationships. A dedicated cargo strategy complements beOnd’s expanding passenger operations and supports its long-term objective of building a diversified platform across key international markets.
“India is one of our highest-priority markets, and cargo is central to building a sustainable ecosystem within our AOCs,” said Tero Taskila, Chief Executive Officer of beOnd. “In India, we’ve appointed Aeroprime as our partner who already knows this market inside out, so we start from a position of strength rather than learning as we go.”
“We are pleased to sign this Memorandum of Understanding with beOnd and begin exploring a Cargo GSSA partnership in India,” said Abhishek Goyal, Executive Director & CEO of Aeroprime Group. “beOnd has introduced a distinctive premium proposition to the aviation market, and we look forward to working closely with the company as it develops its ecosystem and cargo strategy for India. We are confident our experience and market expertise will help support beOnd’s long-term ambitions in the region.”
The MOU establishes Aeroprime Group as beOnd’s cargo representative in India, anchoring the airline’s presence as it advances its wider plans for the market.
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